We find where your store leaks revenue, then we fix it in 90 days.
A 90 day funnel rebuild for fashion brands already spending on ads. We fix everything between the ad and the checkout.
20 minutes. We show you what we see on your store.
Where fashion stores lose sales
Ads land on pages that do not match what the ad promised.
Product pages missing sizing, fit, reviews or returns info.
Slow, awkward mobile journeys and checkout.
Trust gaps at checkout: no express pay, unclear delivery.
The FAST check
Fit
Does the page match the ad and the audience?
Assurance
Reviews, sizing, returns and guarantees that remove doubt.
Speed
Fast loading and fewer steps to buy, especially on mobile.
Trust
A checkout that feels safe, familiar and on brand.
Every key page is scored on all four.
The 90 Day Funnel Rebuild
Diagnose
Tracking audit. Baseline set on day one. Session recordings and heatmaps. Customer review mining. Competitor teardown.
You get a Revenue Leak Report ranking every fix by impact and effort, plus a 90 day roadmap.
Rebuild
Product page template. Collection and mobile navigation. Cart and checkout. Speed work. Two landing pages matched to your best ads. Four ad creative briefs. Email capture setup and welcome email copy.
Everything is built in a duplicated theme, tested and launched with a rollback plan.
Test and scale
Testing where your traffic allows it. Weekly metric reviews. Winners rolled out.
A final 90 day report and a plan for the next 90 days.
What is and is not included
Included
- Website funnel fixes
- Two landing pages for ads
- Four ad creative briefs
- A weekly Loom update
- A fortnightly 45 minute call
- Direct access to the founder
Not included
- Running your ad accounts
- Filming or producing content
- Posting on social media
- Ad spend
Extra landing pages or briefs are quoted separately.
How we measure
We set a baseline on day one: conversion rate by device, add to cart rate, checkout completion, revenue per visitor and page speed.
Results are compared like for like, so seasonal spikes like Black Friday do not count as our work.
The goal: a measurable lift tracked from a baseline we set together.
Is this for you?
A fit if
- You sell on Shopify
- You run Meta ads now
- You do roughly £40k to £300k a month
- You are the decision maker
Not a fit if
- You are under £20k a month
- You have no ad spend
- You cannot approve spend
£5,000 a month
3 month minimum.
We take on a maximum of 3 brands at a time.
You work with the founder directly.
I'm Heston, founder of Tonz Marketing. You deal with me, not a team of juniors.
FAQ
What happens on the call?
We look at your store together and show you the biggest leaks we can see. No pitch deck.
Do you run my ads?
No. We fix the pages the ads land on and brief the creative. We do not buy media.
What access do you need?
Shopify collaborator access, GA4, Meta Ads Manager analyst access and Klaviyo read access.
Can you promise a fixed lift?
No. We do not promise fixed numbers. We set a baseline and report against it.
How fast will I see results?
Fixes to trust and speed can help within weeks. Bigger gains come from testing in the final phase.
What about Black Friday?
Start before peak, and Month 1 prioritises the fixes that matter most for it.