Why Tonz Exists
Most ecommerce brands aren't held back by a traffic problem. They're held back by what happens once the traffic lands. Pages built to describe the product instead of sell it. Checkouts that ask for too much. Trust signals buried in places nobody scrolls to.
Tonz was built to fix that specific gap — to rebuild the funnel itself for brands that already have product–market fit and real demand, but are leaving most of the revenue on the table because the conversion machine wasn't designed for it.
We work with a small number of brands per quarter so the work stays founder-led and the standard stays high.
Principles
Flat fee, not a percentage of ad spend.
Our incentives are aligned with conversion, not your media budget.
You own everything we build.
Pages, copy, creative, documentation. No black boxes, no proprietary lock-in.
Direct access to the founder.
Every client works directly with Heston. No account managers, no junior hand-offs.
Three categories, not generalist sprawl.
Fashion & Streetwear, Skincare & Beauty, Supplements & Wellness. Depth over breadth.
Heston Mogotlane
Founder, Tonz Marketing
Heston Mogotlane is the founder of Tonz, a selective marketing agency built to help ambitious brands grow through stronger positioning, tailored systems, and senior-level execution.
Alongside Tonz, he is building a broader personal universe through Haus of Heston — a platform exploring vision, discipline, and legacy.