Industry · Fashion & Streetwear
Fashion & Streetwear Funnels
Fashion converts at 2–3% on average. Most stores in this category sit at or below that line. The leak is rarely the product — it's the funnel around it.
What's Actually Costing You Sales
- Sizing anxiety and hidden size guides driving abandoned carts
- Product copy that lists features instead of selling fit and feel
- Social proof buried instead of placed front and centre
- Checkout friction from forced account creation
- Missing urgency signals at the decision point